Member Benefits: Enjoy more, save more!

Discover the spectacular journey aboard the world's unique two-story CabriO cableway. Enjoy a 360° aerial panoramic view of the Alps and Lake Lucerne from an altitude of 1,900 meters.

Spectacular pumpkin sculptures, seasonal specialities and unforgettable experiences await you at Juckerhof Seegräben, this year under the theme “GUTE REISE”.

Discover impressive pumpkin sculptures and savour seasonal autumn specialities at Bächlihof Jona, this year under the theme "GUTE REISE".

Experience the stunning winter wonderland of Männlichen, easily reached by cable car from Wengen – including panoramic views of the Eiger, Mönch and Jungfrau.

Look forward to an unforgettable evening filled with acrobatics, humour and magical moments at Circus Monti. The 2026 production tells the story of a clumsy fortune teller whose failed predictions create a poetic circus world full of wonder, grace and light-hearted confusion. An experience for young and old alike.

From Vitznau or Arth-Goldau, Rigi Railways takes you up the Queen of the Mountains. Between Lake Lucerne and Lake Zug, breathtaking snow-covered Alpine scenery awaits at 1,798 metres above sea level.

Discover one of Switzerland’s ten largest caves on Lake Thun, with impressive caverns, waterfalls and striking dripstone formations deep in the heart of the Niederhorn massif.

Discover the region’s sound culture in Alt St. Johann in the St. Gallen Toggenburg and experience traditional craftsmanship, bells and sounds in an interactive way.

Immerse yourself in the fascinating world of sound and resonance in Wildhaus in the St. Gallen Toggenburg and discover the Klangwelt Toggenburg Resonance Centre with its unique sound dome.

At the House of Läderach, chocolate becomes an experience. Discover the world of Swiss chocolate, become a chocolatier yourself and create your own personalised FrischSchoggi in the walk-in atelier.

Just a few minutes from the centre of Lugano, the historic Monte Brè Funicular takes you to the sunniest mountain in Switzerland. At 933 metres above sea level, breathtaking views over Lake Lugano, the Alps and Ticino await, combined with hiking, culture and culinary delights.

Order conveniently online and have it delivered to your home: Discover the world of SCHULER wines - Since 1694, SCHULER has stood for exceptional wines, genuine wine culture and expert advice. With around 400 exclusive wines, fine delicacies and premium wine accessories, SCHULER offers an outstanding wine experience.

At Nüegg, immerse yourself in the beautiful mountain scenery of the Diemtigtal in the Bernese Oberland – with unspoilt nature, sweeping views and memorable alpine moments throughout the seasons.

Discover Switzerland’s most beautiful routes while hiking, cycling or enjoying winter sports. The SwitzerlandMobility Plus annual subscription gives you access to exclusive tour-planning features.

With the PubliBike Day Pass, enjoy 24 hours of maximum flexibility and travel unlimited across Switzerland – whether by bike or e-bike. Explore cities, handle your daily commute, or plan spontaneous trips without worrying about individual ride costs.

Dive into Zurich’s fascinating past and present. Influential women, hidden Old Town secrets, the roots of the Dada art movement or remarkable architecture – Zürich Tourism’s themed tours offer fresh perspectives on the city on the Limmat.

Dive into the real Adelboden: during this 90-minute tour including a culinary finale, discover hidden places, surprising stories and authentic insights into life in the mountain village – past and present.

Discover Solothurn on a guided walk through historic alleyways, magnificent squares and the most beautiful landmarks of Switzerland’s ambassador city.

Experience Thun from its most fascinating side: mysterious, historical, and surprisingly diverse. These public themed tours introduce you to the city in an entertaining and informative way.

Discover Lausanne on a guided tour through the historic old town. From the impressive cathedral and charming market stairs to the trendy Flon district, experience the city’s highlights and fascinating stories in Switzerland’s Olympic capital on Lake Geneva.

Dive into Biel’s fascinating history and discover its charming Old Town on a guided walk through narrow alleys, historic guild houses and hidden stories. From the Bäsetöri to the Ring, experience Biel from a completely new perspective.

Historic alleyways, painted roof gables and fascinating stories make Aarau a truly special destination. On a variety of guided walking tours, discover the charming old town from ever-changing perspectives, hear captivating anecdotes and experience Aarau through its history, gastronomy and local culture.

Experience Lucerne from new perspectives: from world-famous landmarks to hidden alleys and lesser-known stories. Whether a classic city tour or a themed experience, each tour highlights the diversity of the city and its region.

Immerse yourself in the charming old town of St. Gallen and discover its UNESCO-listed treasures. Whether you choose a classic old town tour or one combined with the cathedral and Abbey Library, these tours bring you closer to the history and culture of Eastern Switzerland.

Discover the Winzerstube « zum Ochsen » and enjoy a tasting of four carefully selected wines from the renowned Domaine Donatsch.

Discover the fascinating world of Valais wines at Albert Mathier & Sons in Salgesch. Since 1928, this family-run winery has stood for passion, authenticity, and characterful wines from the best vineyards in Valais. Enjoy an immersive wine tasting experience in a unique cellar atmosphere – including a generous Valais platter.

Discover the oldest winery in Valais with a guided tour through the vineyards, historic rock cellars and an enjoyable wine tasting.

Immerse yourself in the fascinating world of Valais wines at Cave du Tunnel in Conthey. Enjoy a guided tour of the historic wine tunnels, a tasting of five selected wines, and a traditional Valais platter in the cosy atmosphere of the winery's Carnotzet.

Step into the fascinating world of coffee at the «Caferama» in Zuoz: its discovery, origins and production. Historical exhibits trace the evolution of coffee culture and the special role of the Engadin and Val Poschiavo.

Follow in the footsteps of the king of cheeses! During the approximately 30-minute indoor experience tour “King’s Trail”, you will discover the history and production of the world-famous Emmentaler AOP. Fascinating insights, interactive stations and a tasting of different maturation levels make this a delicious experience for the whole family.

Discover four fascinating castles – and enjoy 2-for-1 admission with HotelCard! From Zug to Grandson, experience captivating exhibitions, magnificent rooms and breathtaking views.

Opposite the legendary Château de Chillon near Montreux, discover Fort de Chillon, a hidden mountain fortress. This unique interactive museum lets you explore 2,125 m² of former secret fortifications in an immersive experience.

The only glassworks in Switzerland where glass is still mouth-blown and handcrafted. An experience for young and old – with museum, exhibitions and the enchanting glass labyrinth.

Experience the legendary Albula line where it is most impressive – in the heart of Bergün, directly on the UNESCO World Heritage route of the Rhaetian Railway, where spectacular viaducts, bold tunnels and an impressive alpine landscape combine into a unique interplay of technology and nature.

Museum Luzern brings nature, history and culture together in a varied and engaging experience. More than 7,000 objects, changing exhibitions and theatre tours invite you to discover, explore and experience history in a new way.

Discover the fascinating wilderness of the Swiss National Park – interactive, surprising, and perfect for the whole family. In the heart of the Engadin, an experience awaits that brings nature to life in a whole new way.

Experience tropical nature up close: over 1,000 exotic butterflies, fascinating nocturnal worlds and a rainforest adventure. A perfect outing for all ages.

Enjoy an unforgettable day on Kreuzboden, the family mountain above Saas-Grund. Look forward to breathtaking alpine panoramas, exciting attractions for all ages and, as the highlight of the day, an exhilarating 11-kilometre monster scooter ride down to the valley. Nature, adventure and fun are guaranteed.

Discover Andermatt in a fun and engaging way as you follow the trail of a mysterious lost treasure – an interactive adventure for all ages.

Bring the subtle scent of fresh hand soap from elegant boutique hotels into your home. In this gift set, the natural soap in the Herbal Garden fragrance meets the matching lotion – irresistible and at an attractive member price!

Cook with style and personality! Whether in your own kitchen or at a barbecue with friends, the HotelCard apron lets you cook in style. High-quality material (100% cotton). One size fits all.